Invalid Clicks are clicks on ads that ayboll sees as low quality, such as unintentional clicks or clicks resulting from malicious software.
Here are a few examples of what ayboll categorizes as invalid clicks:
– Manual clicks intended to increase profits for a website that is hosting ayboll ads
– Irrelevant clicks that provide no value to the advertiser, such as second clicks or double-clicks
– Clicks by automated clicking tools, robots or other deceptive software
Each click on an ayboll ad is examined by our sophisticated system and ayboll has algorithms to identify invalid clicks and impressions and remove them from your account data.
When ayboll determines that clicks are invalid, we try to automatically filter them from your reports and payments. However, sometimes we identify them only after some period of time and that can be reflected in your monthly invoice.
ayboll does not keep or withhold any “invalid click” deductions, instead, our advertisers are eligible to receive a credit for those invalid clicks. These credits are called “invalid clicks” adjustments in our advertisers dashboard.